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Start Generating Ads →TikTok for cold discovery on impulse and novelty products; Meta for anything needing more explanation or a higher price point; Google Search only once a product has proven demand and people search it by name.
Test angles, not products. One product usually has three or four distinct buyers, and the losing test is often the right product with the wrong angle. Run the same product against a gift angle, a problem angle and a novelty angle before killing it.
The first two seconds decide the test. Open on the product doing the thing that makes it interesting, not on a logo, a slow pan or a talking head introducing itself.
Judge a test on cost per click and hold rate before cost per purchase. At low spend, purchase data is too thin to be significant, but a hook that nobody watches is unambiguous.
Written to the brief above. AdCreator AI returns three variants per generation, plus the matching creative.
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Three to five distinct angles per product is the usual starting point, not three edits of one angle. The goal of the first test is to find out whether any framing gets cheap attention, so vary the promise and the buyer, not the font and the music.
Yes, and they are written separately. TikTok copy is a spoken hook plus on-screen text built for a sound-on, full-screen, skippable feed. Facebook primary text is read, not heard, and can carry more explanation. Running one as the other is the most common reason a proven product fails on a new platform.
Creative fatigue usually shows as rising frequency with falling click-through rate while conversion rate on the site holds steady. That pattern means the audience has seen it, not that the offer broke. Generate new angles against the same offer rather than rebuilding the product page.
No. You can work from the supplier images, upload a photo you shot yourself, or let the AI generate product imagery. Supplier images are the weakest option precisely because every competitor selling the same product is running them.