Describe what you sell and get up to three Facebook and Instagram ad copy variants — each with a headline, primary text and call to action, each on a different angle — in a few seconds. Character counts show what fits before Meta cuts it off. No account, no credit card.
On Facebook and Instagram, Meta shows roughly the first 125 characters of primary text before “See more”. Most people never tap it, so whatever makes them want the product — the problem it removes, the result, the offer — has to be in those first characters. Background and detail go after.
A headline that could appear on a competitor’s ad is describing the category, not your product. “Premium quality, great value” says nothing. The specific material, the use, the complaint it fixes — that is what only your ad can say. Keep the headline to about 27–40 characters so it displays in full.
That is why the generator writes each variant on a different angle rather than rewording one. “Soft merino socks” against “Merino socks, soft” teaches you nothing. A problem-first ad against a benefit-first ad against a use-case ad tells you what your buyers respond to. Run them side by side with the same image and budget, then keep the one with the lowest cost per result.
Invented review counts, “best-seller” and “only 3 left” get ads rejected and, if they are false, put you on the wrong side of advertising law. This tool drops variants that invent claims you didn’t give it. If you have a real offer or a real number, put it in your description and it can use it. Our guide to Meta’s character limits and e-commerce ad copy formulas go further.
Copy and image are judged together in a feed. If you have a product photo, the free ad maker writes copy and builds a finished 1080×1080 ad around your photo. For a whole Shopify catalogue, the AdCreator AI Shopify app does it product by product from your store.
Yes. Describe your product and get up to three ad copy variants with no account and no card. Each browser can generate three times a day for free; the limit is shared with our free photo-to-ad tool.
Up to three variants, each with a headline, primary text and a call to action, written for Facebook and Instagram. Each variant takes a different angle, such as leading with the problem, the benefit, an objection or a use case. A variant that invents a claim is dropped before you see it, so sometimes you get two.
It is instructed not to, and every variant is checked before you see it: copy that invents customer counts, ratings, awards, press mentions or numbers you did not give is dropped. You should still read each line before you run it, because you are the one making the claim.
Meta shows roughly the first 125 characters of primary text before cutting it off with "See more" on most placements, so the reason to click goes first. Headlines of about 27 to 40 characters display in full on most placements. The counters under each variant show where yours stands.
The variants are written for Facebook and Instagram. For Google responsive search ads, each headline is capped at 30 characters and each description at 90, so shorten accordingly. TikTok copy works best when it sounds spoken rather than written.
More free tools: headline generator · ad copy grader · Facebook ad generator · all free tools